Hi. I’m
Nathan Crowther
I’m a Sr. Product Designer with 8+ years transforming retail operations with world-class retailers. Let me help you boost operational efficiency, create seamless collaboration across retail channels, and uncover actionable insights that directly impact your bottom line.
Let's shape the future of retail together!
Systems Thinking
Systems Thinking
Enterprise UX
Enterprise UX
Design Leadership
Design Leadership
AR Innovation
Designed AR experience for 2.1M Walmart associates, delivering $100K+ in annual savings.
AR Innovation
Designed AR experience for 2.1M Walmart associates, delivering $100K+ in annual savings.
Datavis Templating
Consolidated 200+ reports into 6 unified experiences, saving $2M annually through scalable design.
Datavis Templating
Consolidated 200+ reports into 6 unified experiences, saving $2M annually through scalable design.
Workflow Optimization
Transformed manual scheduling nightmare into intuitive drag-and-drop interface for hundreds of employees.
Workflow Optimization
Transformed manual scheduling nightmare into intuitive drag-and-drop interface for hundreds of employees.
Trusted by
Leor Wolins
Lead Designer, Lowe's
"Nathan is a powerhouse Senior UX Designer [...] delivering jaw-dropping designs, and fostering collaboration. [...] His relentless pursuit of innovation fuels our team's success."
Rick Rodriguez
Head of Design Systems, Walmart
"Nathan is a wonderful mix of grit, motivation, inquisitiveness and humility. [...] Nathan is a rock solid systems thinker with tremendous trajectory in his career."
Michael Costello
Product Designer, Walmart
"Working with Nathan is a pleasure. [...] his contributions to the design system and library we use turned a project that would have taken me at least two months into a two week deliverable."
Mike Ellis
"Nathan is a talented designer who I've seen design thoughtful user experiences. [...] what I appreciated about him was his willingness to share ideas and collaborate across the business."
Sanjana Pandya
Product Designer, Lowe's
"Nathan has been a key partner [...] offering feedback and direction that have deeply influenced my growth as a designer."
Anita Young
Product Designer
"Nathan is curious and unafraid to try new things [...] He is also highly collaborative, actively participating in giving and receiving feedback on our team, which helped me learn and grow as a designer."
Chad Hutchings
Design Manager
"Nathan is a true problem solver at heart [...] He is constantly trying to improve his knowledge and education taking classes and doing independent tutorials."
Chelsei White
Product Designer, Walmart
"He's people minded, thinks about more than just visuals and taught me so much about ensuring you have the right design architecture in place before even making a visual design 'pretty.'"
Brandon White
Customer Success Manager
"Nathan always keeps his cool despite immense pressure [...] He is incredibly gifted in balancing design/aesthetics/functionality while taking feedback from bafoons like myself who make ridiculous requests."
Dillon Hohertz
Manager
"He led many design workshops that were very creatively and interact in helping to understand what really drove the client's need and ultimately lead our product team to developing the right solution for the client."
Brandon Easterling
Product Manager
"From the quality of his work, to his impeccable character and integrity, Nathan has been integral to the success of our team."
John Mailer
Product Manager
"He has a great sense of design, and I have always been impressed by his attention to detail and ability to explain his work thoughtfully."
Bryan Sebesta
Product Designer
"Nathan is one of those people you can't help but like: hard-working, responsive to communications, proactive, and personable on every level. [...] He was the go-to guy for user testing and research."
Taylor Halverson
Manager
"His recommendations proved helpful to the future of the project. And he is just a great guy to be around, ready with a quick smile and a laugh. It’s hard not feel inspired to be your best self around Nathan."
Danika Goecke
Director of Engineering
"Nathan [...] jumped in quickly to learn about a business domain that was new to him. [...] His skills in research and thinking of the big picture were clear."
Rick Rodriguez
Head of Design Systems, Walmart
"Nathan is a wonderful mix of grit, motivation, inquisitiveness and humility. [...] Nathan is a rock solid systems thinker with tremendous trajectory in his career."
Michael Costello
Product Designer, Walmart
"Working with Nathan is a pleasure. [...] his contributions to the design system and library we use turned a project that would have taken me at least two months into a two week deliverable."
Mike Ellis
"Nathan is a talented designer who I've seen design thoughtful user experiences. [...] what I appreciated about him was his willingness to share ideas and collaborate across the business."
Sanjana Pandya
Product Designer, Lowe's
"Nathan has been a key partner [...] offering feedback and direction that have deeply influenced my growth as a designer."
Anita Young
Product Designer
"Nathan is curious and unafraid to try new things [...] He is also highly collaborative, actively participating in giving and receiving feedback on our team, which helped me learn and grow as a designer."
Chad Hutchings
Design Manager
"Nathan is a true problem solver at heart [...] He is constantly trying to improve his knowledge and education taking classes and doing independent tutorials."
Chelsei White
Product Designer, Walmart
"He's people minded, thinks about more than just visuals and taught me so much about ensuring you have the right design architecture in place before even making a visual design 'pretty.'"
Brandon White
Customer Success Manager
"Nathan always keeps his cool despite immense pressure [...] He is incredibly gifted in balancing design/aesthetics/functionality while taking feedback from bafoons like myself who make ridiculous requests."
Dillon Hohertz
Manager
"He led many design workshops that were very creatively and interact in helping to understand what really drove the client's need and ultimately lead our product team to developing the right solution for the client."
Brandon Easterling
Product Manager
"From the quality of his work, to his impeccable character and integrity, Nathan has been integral to the success of our team."
John Mailer
Product Manager
"He has a great sense of design, and I have always been impressed by his attention to detail and ability to explain his work thoughtfully."
Bryan Sebesta
Product Designer
"Nathan is one of those people you can't help but like: hard-working, responsive to communications, proactive, and personable on every level. [...] He was the go-to guy for user testing and research."
Taylor Halverson
Manager
"His recommendations proved helpful to the future of the project. And he is just a great guy to be around, ready with a quick smile and a laugh. It’s hard not feel inspired to be your best self around Nathan."
Danika Goecke
Director of Engineering
"Nathan [...] jumped in quickly to learn about a business domain that was new to him. [...] His skills in research and thinking of the big picture were clear."